Honing in on the pickles association with home, and presenting it the consumers' one true companion
 

This is a brand communication project I worked on, taking a local Bangalore based pickles brand- Swastiks. I decided to position it as the home away from home, the true companion. I worked on establishing their Instagram page and a point of purchase strategy to introduce Swastiks to more people. Research work was done in a group of 4 people.

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The Swastiks Logo has been taken from its current branding, and has not been changed.