FIZZ UP KOMBUCHA
BRANDING

BRAND BUILDING

PACKAGING DESIGN

ILLUSTRATION

STRATEGIC THINKING

Creating a buzz around an affordable health drink for the young generation.

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Brand identity created for a hypothetical Kombucha brand "Fizz Up". The brand targets the age group 21 - 27 and plays up the excitement of a healthy fizzy drink.

I kept in mind the idea of an affordable healthy drink that excites and entices the young target age group. This brand identity was created with the Creator archetype in mind.